From: BCC Enterprises <info@bccenterprises.com>
Subject: Loyalty Programs Can Provide New Opportunities
Reply: info@bccenterprises.com

Possibilities Newsletter
BankCard Central VirtualTrak Technologies Business Capital Corporation Silver Stream Marketing
Loyalty Untangled
 

As a merchant service provider it can be tough to stand out from the rest of the pack.  What can be even more difficult is protecting your merchants from the countless competitors who call on them everyday.  If you want to improve your cold calls, bring more value to your merchants and lock them in without fear of being undercut by the competition you should consider offering a gift and loyalty program from nTouch Loyalty.  

By leading your cold calls with a solution to put more people in the seats, instead of a "me too" service that they consider a commodity, you can turn a routine sales call into a profit opportunity for both of you.  Imagine offering them a way to increase sales, reduce marketing costs and keep their customers coming back more often and spending more every time they visit.  Here's the best part.  They have to move their credit card processing to you in order to get these great benefits.  However, that is not your opening proposition.  It's simply a requirement of the solution that you are offering to help them grow sales and increase profits.

The following is an article from our merchant newsletter to help you learn more about the nTouch Loyalty program and the advantages of loyalty marketing:

 

Read More
 

nTouch

 

nTouch Loyalty provides restaurants and retail businesses the ability to offer their own custom rewards program with ease and affordability. The program features fully customized marketing material, 2-n-1 Gift and Loyalty Card processing, automated email marketing, database management, an integrated direct mail and online ordering program and key performance reports that measure new customers, lost customers, frequency, spend and demographics.  It provides everything a restaurant or retail business needs to grow sales, increase ticket averages and improve customer retention.

 

For more information go to www.miqrocard.com or email at sales@bankcardcentral.com.

Reducing Fraudulent Transactions
 

Fraudulent transactions are concerning to all e-commerce merchants. By accepting fraudulent cards, a business can experience a multitude of results such as chargebacks, higher fees, and even losing their processing abilities. Unfortunately, many merchants are unaware of things they can do to prevent fraudulent transactions from occurring. An article published by WISCO Computing has the following suggestions:

  • Pay attention to the rules and regulations set by your payment processor. There should be information on what to do if you suspect an order to be fraudulent.
  • Understand that authorization does not guarantee that the transaction is true.
  • Use AVS (Address Verification System).
  • Use CVV2, CVC2, and CID. All of these codes are on the credit cards and can be used to verify a transaction.
  • Use Verified by Visa and MasterCard SecureCode to add protection. Although there are fees involved with these programs, the merchant can save money in the end by not suffering as much from the losses due to fraudulent transactions.
  • Obtaining real-time authorizations.
  • Verifying BIN (Bank Identification Number) numbers (the first 6 digits on a credit card). One useful online tool is found at http://www.bindatabase.com/search.php.
  • Contact the card-issuing bank and request that they make a courtesy call to the customer to verify the transaction.
  • Verify customer's address by researching online (www.411.com, www.mapquest.com, etc.)
  • Customizing your shopping cart to include types of controls set for catching fraudulent transactions. You can have the transaction stop and a flag to alert you to anything that is out of the ordinary for a specific parameter (IP Address, AVS result, zip codes, etc.)
  • Be aware of shipping addresses that are associated with different credit cards and addresses that receive a large number of orders.
    •

There are many other ideas for reducing fraudulent transactions. Take the time to educate yourselves and your employees. Reducing fraudulent transactions will be beneficial to your business. Contact BankCard Central for more information on this subject.

 

http://www.wiscocomputing.com/articles/ccfraud.htm

 

"Merchant Credit Card Fraud: 31 Ways to Minimize Credit Card Fraud" by Terry Jepson for www.wiscocomputing.com.
August Promotion

$100 Commission for each new Gift & Loyalty setup!

 

Does your merchant already have a gift card program in place? We can convert their existing cards!

 
BankCard Central
 
$50 Commission on all new petroleum and convenience store accounts!
Did You Know?
 

Notable restaurant chains have increased visits among loyalty club members by up to 93% and incremental sales by up to 65%.
:: Learn more

It costs up to 8 times more to a acquire a new customer than to keep an existing customer coming back?
:: Learn more

A computerized customer database can double the value of your restaurant?
:: Learn more

A 5 percent increase in customer retention can increase lifetime profits from a customer by 75 percent?
:: Learn more

61 percent of gift card
holders spend MORE than the gift amount?
:: Learn more

83% of Americans use Gift Cards.
:: Learn more

54% of Gift Card holders spend more than the value of the card.
:: Learn more
Agent Reseller Program
 

Earn unlimited residual income from every merchant you sign up. Simply send them to us and we do the rest!

 
Agent Signup Button
 
Contact Information
Jessica Piggee
Director of Sales
105 E. 5th Street
Kansas City, MO 64106
P. 800-745-7220
C. 816-365-3663
F. 816-283-7457
PiggeeJ@bccenterprises.com

Quick Links
Restaurantpartner.com offers Restaurants an Online Marketing Office and Resource Center
 

BankCard Central is proud to announce a partnership with Restaurantpartner.com to offer our restaurant merchants an online resource center, marketing office and national account pricing from a network of preferred service providers.

BankCard Central is the exclusive merchant service provider for Restaurantpartner.com.  This exclusive partnership will provide BankCard Central restaurant merchants FREE registration to this membership based website. Restaurantpartner.com offers restaurant operators some of the most unique marketing tools available and a complete resource center to help turn good restaurants into great businesses.

Some of the features include:

 * Market Analyzer: Know your market and understand your customers! This one-of-a-kind tool brings the same marketing intelligence used by large national chains to members of restaurantpartner.com in an affordable and easy to access format.  This provides restaurants with information to make better site selection, marketing and menu decisions.  For any radius, around any address in the United States, you can access detailed demographic information as well as consumer intelligence such as spending habits, consumption analysis, lifestyles, personal views and dining preferences.      

 * Direct Mail Center: Take charge of your marketing! This allows members to create their own professionally designed direct mail campaigns utilizing a user-friendly design tool, hundreds of professionally designed postcard templates or they can upload their own existing artwork. 

 * Targeted Mailing Lists:  Once a postcard is created, restaurants can choose from a wide variety of mailing list options including zip code, county, age, income, marital status, presence of children, occupation, gender, race and much more.  A new resident and new business mailing program is also available.  

 * Resource Center: Information is power.  The Resource Center provides hundreds of articles, quick tips and downloads plus a complete collection of business calculators, a marketing glossary and recipe links.

 * Restaurant Alliance:  Power in Numbers.  The Restaurant Alliance is a network of preferred service providers brought together by Restaurantpartner.com to provide it's members national account pricing and exclusive offers. Services include menu design, website design, financing, insurance, gift and loyalty cards and POS systems.

* Free Quick Guide to Restaurant Marketing.  This easy to read book offers over 100 pages of ideas, statistics and over 50 restaurant promotions complete with "how-to" instructions for each one.

* Free Website Analysis courtesy of Silver Stream Marketing

* Free Subscription to PMQ Pizza Magazine

 
RestaurantPartner
 
RestaurnatPartner is exclusively marketed by Silver Stream Marketing. For questions or additional information, please contact Monty Lockyear at monty@silverstreammarketing.com or 877-307-7058.
"I've learned that failure preceded success, and the right decisions are an extension of the wront ones." --Alex Spanos, Founder of A.G. Spanos Cos.
 
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