June 26, 2007 10-11:30EST and 2-3:30 EST
877.735.0942
CODE 6871105992
Verified by Visa and MasterCard SecureCode (also known as 3-D Secure Payment Authentication) make online transactions safer for both merchants and shoppers. The VbV and SecureCode initiatives were developed by the associations to reduce fraud liability for merchants and provide a safe channel for international eCommerce, while also protecting cardholders from fraudulent use of their credit cards. Through the use of a secure PIN, a shopper can confirm their identity and place a "digital signature" on the eCommerce transaction.
A chargeback is initiated when a cardholder disputes a charge against their credit card account with the issuing bank. Often times this is the result of identity theft or unauthorized use of the card. Merchants currently bear the responsibility of paying for such disputed transactions, and also suffer from lost merchandise, shipping costs, and acquirer chargeback fines.
However, Visa and MasterCard now offer the following benefits to merchants who enable Verified by Visa and MasterCard SecureCode programs:
· No chargeback liability on authenticated Visa and MasterCard transactions
· No chargeback liability on un-authenticated Visa transactions (USA and International) and MasterCard transactions (International Only)
· Eligibility for lower interchange rates with current merchant account
· Dramatic reduction in fraud screening costs
When deployed on a merchant site, Verified by Visa and MasterCard SecureCode shift the liability for fraudulent transactions off the merchants' shoulders and onto the cardholder's issuing bank. More than 75% of online transactions are protected from fraudulent chargebacks and are guaranteed for payment to the merchant. In addition, consumers are visibly more confident shopping on Verified by Visa and MasterCard SecureCode enabled sites, thus helping convert more sales. The average dollar value of a Verified by Visa transaction is $173, more than triple the $56 standard online Visa transaction.
TigerDirect.com has been running Verified by Visa and MasterCard SecureCode through CardinalCommerce Corporation since 2003. Joe Dunne, Executive VP, shares his experience:
"We now have the ability to reduce our processing rates, make fraud significantly easier to identify and ultimately reduce fraud by utilizing Verified by Visa and MasterCard SecureCode. On top of it all, we were able to re-deploy staff and turn eCommerce order reviewers into eCommerce order takers, how much better can it get?"
For more information about selling Verified by Visa and MasterCard SecureCode please contact Sales at 800-745-7220 or sales@bccenterprises.com.